best sellers

Your ingredients—your passions, your goals, your personality—are what make you, you. Our ingredients—cruelty-free, environmental mission, powerful botanical science and pure-fume™ aromas—are what make Aveda, Aveda.

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WHAT'S INSIDE

Meet our model: an expat from a small island in Russia, Alina's a bicoastal and bilingual skater, surfer and gamer.

Meet our product: damage remedydaily hair repair is 98% naturally derived and features quinoa, soy and macadamia—and it's the secret to instant, visible repair. 

KNOW WHAT WE'RE MADE OF

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DAMAGE REMEDY™ DAILY HAIR REPAIR

SMOOTH INFUSION™ STYLE-PREP SMOOTHER™

SMOOTH INFUSION™ STYLE-PREP SMOOTHER™

98% naturally derived
gives instant visible repair

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SMOOTH INFUSION™ STYLE-PREP SMOOTHER™

SMOOTH INFUSION™ STYLE-PREP SMOOTHER™

SMOOTH INFUSION™ STYLE-PREP SMOOTHER™

92% naturally derived
defends against humidity for up to 12 hours

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TEXTURE TONIC

SMOOTH INFUSION™ STYLE-PREP SMOOTHER™

TEXTURE TONIC

94% naturally derived
define and enhance natural texture,
create piecey definition

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THICKENING TONIC

HAND RELIEF™ MOISTURIZING CREME

BE CURLY™ CURL ENHANCER

97% naturally derived instantly thickens for fuller style

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BE CURLY™ CURL ENHANCER

HAND RELIEF™ MOISTURIZING CREME

BE CURLY™ CURL ENHANCER

95% naturally derived
intensifies curl, combats frizz and
boosts shine on curly or wavy hair

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HAND RELIEF™ MOISTURIZING CREME

HAND RELIEF™ MOISTURIZING CREME

HAND RELIEF™ MOISTURIZING CREME

95% naturally derived
intensely moisturizes for soft hands

The aveda way: Explore our commitments.

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CRUELTY-FREE. NO ANIMAL TESTING

WITH NATURALLY DERIVED INGREDIENTS

WITH NATURALLY DERIVED INGREDIENTS

Products tested on people.

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WITH NATURALLY DERIVED INGREDIENTS

WITH NATURALLY DERIVED INGREDIENTS

WITH NATURALLY DERIVED INGREDIENTS

From plants, non-petroleum minerals or water. 

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WIND-POWERED MANUFACTURER

WITH NATURALLY DERIVED INGREDIENTS

WIND-POWERED MANUFACTURER

All of our products are manufactured with 100% wind power through renewable energy credits and carbon offsets.

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PIONEER IN POST-CONSUMER RECYCLED PACKAGING

PIONEER IN POST-CONSUMER RECYCLED PACKAGING

PIONEER IN POST-CONSUMER RECYCLED PACKAGING

First beauty company using 100% post-consumer recycled PET.

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PURE-FUME™ AROMA

PIONEER IN POST-CONSUMER RECYCLED PACKAGING

PIONEER IN POST-CONSUMER RECYCLED PACKAGING

Created with the art & science of pure flower and plant essences. 

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