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Your ingredients—your passions, your goals, your personality—are what make you, you. Our ingredients—cruelty-free, environmental mission, powerful botanical science and pure-fume™ aromas—are what make Aveda, Aveda.

WHAT'S INSIDE

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Meet our model: an expat from a small island in Russia, Alina's a bicoastal and bilingual skater, surfer and gamer.

Meet our product: damage remedydaily hair repair is 98% naturally derived and features quinoa, soy and macadamia—and it's the secret to instant, visible repair. 

KNOW WHAT WE'RE MADE OF

DAMAGE REMEDY™ DAILY HAIR REPAIR

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98% naturally derived
gives instant visible repair

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SMOOTH INFUSION™ STYLE-PREP SMOOTHER™

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92% naturally derived
defends against humidity for up to 12 hours

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TEXTURE TONIC

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94% naturally derived
define and enhance natural texture,
create piecey definition

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THICKENING TONIC

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97% naturally derived instantly thickens for fuller style

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BE CURLY™ CURL ENHANCER

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95% naturally derived
intensifies curl, combats frizz and
boosts shine on curly or wavy hair

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HAND RELIEF™ MOISTURIZING CREME

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95% naturally derived
intensely moisturizes for soft hands

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The aveda way: Explore our commitments.

CRUELTY-FREE. NO ANIMAL TESTING

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Products tested on people.

WITH NATURALLY DERIVED INGREDIENTS

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From plants, non-petroleum minerals or water. 

WIND-POWERED MANUFACTURER

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All of our products are manufactured with 100% wind power through renewable energy credits and carbon offsets.

PIONEER IN POST-CONSUMER RECYCLED PACKAGING

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First beauty company using 100% post-consumer recycled PET.

PURE-FUME™ AROMA

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Created with the art & science of pure flower and plant essences. 

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