What's New

PRODUCT SPOTLIGHT: Nutriplenish™ leave-in-conditioner

Lightweight leave-in conditioning spray hydrates and replenishes hair for 72 hours while detangling and protecting from thermal styling up to 450° F. Naturally derived UV filter helps protect hair from the drying effects of the sun. ​

NEW Nutriplenish™

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Aveda's intensely hydrating, replenishing collection formulated with omega-5-rich organic pomegranate oil for lush, visibly healthy, manageable hair.

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Nutriplenish™ Multi-use Hair Oil

100% naturally derived* formula features a concentrated blend of 5 power oils, it offers multiple-uses and delivers nutrient-powered hydration and shine for all hair types. Customizable usage helps restore hydration.

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Supercharged by Superfoods

Nutriplenish™ is powered by omega-5-rich organic pomegranate oil blended with potent plant-based nutrients. The superfood blend helps replenish lost nutrients to power hydration for sumptuous, manageable hair. 

EVERYONE'S TALKING ABOUT #SAPMOSS

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sap moss™ shampoo & conditioner

THE HIDDEN POWER OF SAP MOSS


Iceland moss can absorb twice its weight in water to survive winter droughts. Larch sap seals in moisture to survive long, northern winters. Taking a cue from nature, sap moss™ hydrates your hair—without weighing it down.


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cherry almond softening leave-in conditioner

TURN UP THE HAIR CONDITIONING

Powered by nature, this 12-in-1 leave-in conditioner features a blend of naturally derived cherry blossom extract, sweet almond oil and moringa oil and instantly leaves hair feeling silky, smooth and touchable.

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Mini Wooden Paddle Brush

Our favorite paddle brush is now in a mini to style on the go. Professional mini paddle brush features extended bristles for easy detangling and reduces stress to hair and scalp during styling. Ideal for on the go and smoothing hair to create smooth, straight styles.

CHERRY ALMOND BODY CARE

Aveda’s iconic Cherry Almond aroma is back—in two new body care products. So, follow your nose—and your heart— and spread the love all over your body!

BE SWEET TO YOUR SKIN

  • Cherry Almond Hand and Body Wash gently cleanses skin, leaving it touchably soft   
  • Cherry Almond Body Lotion is a lightweight, quick-absorbing lotion that provides all-day moisture and instant radiance 

pure-fume™ aroma

A sweet, floral aroma featuring tonka bean, certified organic orange, ylang ylang and other pure flower and plant essences 

Invati Advanced™ | NOW VEGAN

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Thicker, Fuller Hair | Reduce Hair Loss by 53%

Instantly Thickens | Stronger Hair | 98% Naturally Derived

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Keep The Hair You Have Longer

New Invati Advanced™ Scalp Revitalizer | Now Apply just once a day.
Use it daily. Love it forever.

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The Power of Turmeric

New Invati Advanced™ taps the power of Ayurveda, the 5,000 year-old healing art of India.

Shampure™ Hair Care

Shampure™ Hair Care

Shampure™ Hair Care

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NEW FORMULA

Provides weightless, long-lasting nourishment | 95% naturally derived

Rinseless Refresh™

Shampure™ Hair Care

Shampure™ Hair Care

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MICELLAR HAIR & SCALP REFRESHER
Feel the freedom of fresh hair and bouncy style, without washing. Your amazing second-day hair now comes with a fresh twist.

Speed of Light™

Shampure™ Hair Care

Speed of Light™

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INSTANTLY DETANGLES & PROTECTS

reduce breakage by 93%* instantly protects against thermal damage

Hair Color with Benefits

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Enjoy Your Post-Color Glow

NEW hair color shine salon service.
Pair with color conserve™ to keep your hair color vibrant longer.

BE KISSED BY NATURE

feed my lips™ pure nourish-mint™ lipstick & lip definers

Feel the beauty of botanicals on your lips.
Sumptuous fruit butter and plant waxes fill them with nourishment, while a kiss of aroma-flavor with certified organic peppermint delights.

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